We enable digital media agencies to create their own private exchanges with exclusive native inventory that has the scale of display ad inventory.

Wait, how do you do that?

By linking standard display ads, served in any existing display inventory

To native, brand-controlled content pages on the same publisher's site where the display ad was served

Which magically...

Combines the premium value of native with the scale of display

So agencies can...

Maximize the value of existing budgets, inventory, and media buying infrastructure, including programmatic

And…

Get premium publishers more easily onboard with native using their existing display inventory, without the editorial side politics of in-feed placements

Unless we're talking about...

Mobile, where we do support in-feed native ads, which are ideal for mobile monetization, which everyone needs to do better

How does the content actually get onto the publisher’s site?

Through the magic of...

Direct CMS Publishing

Publish2 bridges the gap between existing ad tech and existing content management systems by publishing brand content directly into the publisher’s CMS (into the database)

Same as publishers do for direct sold sponsored content, which gives them the control that they want

But scaled across thousands of sites

Agencies love us because they can...

With Publish2's private exchanges, agencies own the publisher relationships.

We're in the technology business, not the media business.

Publishers love us because they can: